Fujifilm
Latest about Fujifilm

From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
By Hillary K. Grigonis published
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now

Trends have made Fujifilm deals hard to find, but these lens deals save as much as $200, including Fujifilm's best pro telephoto lens
By Alan Palazon published
Deal Fujifilm X-mount tops our list of the best APS-C systems and, right now, there are stellar deals on a host of XF lenses for cropped-sensor cameras

Japan’s bestselling mirrorless camera isn’t showing signs of slowing down – and one retailer says "many" photographers are switching from other brands
By Hillary K. Grigonis published
TRENDS A "Sony phenomenon has swept through the market,” says major camera store in Japan, as the Sony A7 V tops best-seller lists for the fourth month in a row

I keep picking up my Fujifilm X100 compact camera and completely ignoring my pro-grade Sony A7R IV
By Rob Redman published
opinion It may not be the 'best' camera, but for me it is the best

I’m a pro portrait photographer who still uses the Fujifilm X-T4. This is what I want to see in the X-T6
By Hillary K. Grigonis published
OPINION As a photographer using the old X-T4, I'm hoping to see updates to autofocus, stabilization, and design when my beloved camera series sees its next update

These two compact cameras are quite different – yet both have been Japan's most popular budget models for months
By Kim Bunermann published
NEWS The Kodak Pixpro FZ55 and C1 continue to top Japan's best-seller lists – but their popularity comes down to very different strengths

A Fujifilm X-T5 camera is chilling out in hand-made housing on top of the Swiss Alps, beaming mountain conditions to visitors
By Hillary K. Grigonis published
FUJIFILM Roundcam is using the Fujifilm X-T5 in their custom housings built for live-streaming 360 panoramas of iconic locations

The trendiest compact camera that you can actually buy is this point-and-shoot, according to one retailer in Japan
By Hillary K. Grigonis published
TRENDS According to Japanese retailer Yodobashi, the Sony ZV-1 II is one of the most popular compact cameras that's still easy to find in stock
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